You come to this suite after making bold openings and preparing for tomorrow’s world. Not to stay in place, but to see what might happen in the world. This in itself is a more radical counterpart for moderate “business development” – suite The purpose of this suite is, if not directly to create giant new ideas, then at least to create industry and business scenarios of what might happen in business and in what timeframe.
What kind of organizations succeed or fail in developing a new business based on your experience?
Those who succeed are not locked in where they are now. That is the main difference between what is. At best, things are frighteningly rethought. Even one’s own current business is treated disruptively in a certain way. It is also understood that in any case, over time, the world, customers and competitors will change so much that we must stay boldly involved. Company that does not think of any possible new, even radical alternatives to what it has to offer or how to do it gets stuck.
Can you think of any example company or customer that would have been particularly successful in creating this new business?
From my customers I appreciate Technopolis UMA – coworking space . They did not stay to fight the trend, but set out to build another business model. UMA has a strong customer experience and platform ahead of you compared to renting space between walls in another location. At UMA, you make yourself a flexible work platform. Everything is basically “conditions as a service”.