We at Jyväskylä Business Factory have a huge number of start-ups that are considering:
- is our product idea a profitable business?
- what things need to be done before seeing the answer?
- what answers do we have to go looking for in the market?
These issues are on the verge of commercializing a business idea and related issues at a very early stage.
At the same time, I come across a lot of existing companies and even bigger organizations that are considering commercializing new business ideas and the issues are exactly the same in these environments. They may have greater resources, an existing clientele, but they too need to go through similar themes around commercializing a new business idea.
I think the starting point is that issues related to the commercialization of a business idea are realized at an early stage in order to build a profitable business in general.
It is important to form a vision of what things to face when starting to build a viable business plan and to realize what needs to happen beforehand. This will increase common understanding to support decision-making.