A game for developing customer experience. Use the Customer Experience deck when your team needs to look at customer experience from a broad perspective. The deck covers the essential parts of customer experience and how it is developed inside the organisation.
Created in content collaboration with Artsense, Castrén & Snellman and Mehiläinen.
The suits of the deck, their themes and what they cover:
- Spades – Direction: Making choices based on customer understanding
- Clubs – Culture: How the organisation's core beliefs and culture shape customer experience
- Diamonds – Story: Which interactions shape the story that the customer journey forms
- Hearts – Individual: The role of self-leadership and learning in how customer experience is created